Client: Kin Design for UPC
kin-design.com
This viral flash game is designed to be an addictive yet achievable game and is based on UPC’s mark. The user navigates the UPC bloom through a typographic ‘cloud of complexity’. From this users could click through to their newsletter to discover more. The “3D” enviromnent was simulated using actionscript. It was important for the nagivation to emulate the grace, flow and personality of their original animated mark.
From Michael McIntyre: